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Upgrade BrowserWe built Waizu because an entire industry had accepted a broken process as normal.
After 20 years working in enterprise mobility — with device manufacturers and managed service providers — Waizu founder Adrian Lawson had visited hundreds of operations. Warehouses, distribution centres, retail stores, manufacturing facilities. Different industries, different sizes, different challenges.
But the same problem, every single time.
Shared devices going missing. Shifts starting late because nobody could find equipment. Manual check-out processes wasting hundreds of hours. IT teams drowning in support tickets for problems that were never really IT problems. And operations teams with no tools to fix any of it — just accepting the chaos as part of the job.
Nobody was solving it. The shared device industry had quietly accepted these pain points as the cost of doing business.
Adrian built Waizu to change that.
At Europe's largest on-line supermarket, Picnic NL, Traditional MDM tools did not give operations a way to check devices in and out. Waizu solved that across 25 locations.
The only platform built specifically to stop shared assets going missing before it happens.
Waizu launched in 2022 with a clear and focused mission: make shared work equipment trackable, accountable and always available — without expensive smart lockers, without manual processes, and without adding complexity to already stretched operations teams.
Unlike traditional MDM tools — which are built for IT configuration, not operational asset management — Waizu is designed for the people on the shop floor. The operations managers, shift supervisors and logistics teams who deal with missing devices, manual check-out queues and accountability gaps every single day.
Today Waizu protects over 100 customers across the UK and Europe — including some of the biggest names in retail, logistics and supply chain.
This isn't a small problem. It's a multi-billion pound drain on global supply chains.
Waizu is a fast-growing SaaS business headquartered in Chippenham, Wiltshire, backed by external investment across multiple funding rounds and expanding rapidly across the UK and Europe.
We are a focused, agile team — and that focus is one of our biggest advantages. Every person at Waizu works on one product. One mission.
When a customer has an issue, we move fast. No corporate approval chains. No waiting weeks for a fix. Just a team that genuinely cares about solving the problem quickly.
That agility is something our customers notice — and something our competitors, including OEM solutions from Zebra and Honeywell, consistently struggle to match.
We work with over 16 channel partners across the UK and Europe, and hold Premier ISV Partner status with Zebra Technologies — the highest tier Zebra awards to software partners — reflecting our deep technical integration and proven customer success across Zebra's rugged device portfolio
Mission:
Stop the multi-billion dollar drain in global supply chains by making shared work equipment trackable, accountable and always available.
Vision:
A world where over a million pieces of shared equipment are tracked and protected by Waizu globally — and operations teams never have to worry about losing shared assets again.
Book a no obligation discovery call today.
After time in the industry working for device manufacturers and MSPs, Adrian is now putting his energy and experience into building a software company from the ground up in Waizu.
Adrian is a passionate road cyclist and currently the British Masters Champion. Having remarried in 2023 and with a busy home life there is always a lot going on in the Lawson household.
Paul is a serial entrepreneur and avid start-up investor. As the co-founder of Worth Capital, the investor into Waizu, Paul sits on the board and provides invaluable insights to strategy and direction. Paul is a keen golfer and classic car enthusiast often driving to board meetings in his 1980’s Mercedes SL.
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Martyn has 30 years of channel experience working for manufacturers, distributors, software houses, resellers, MSP/solution providers in a number of markets and with varying hardware and software propositions. Most of those years in management positions and the last 15 as a senior executive in some wonderful companies.
He and his wife live in Shropshire where they fully enjoy the country air and this location also provides the springboard to get up to the Lakes for a weekend where they love to walk. Martyn is now focussed on helping small businesses realise their high growth potential and is super excited to be working with Waizu.
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Ben is a passionate technologist who thrives on innovation and problem-solving. Recently promoted at Waizu to Engineering Director, he focuses on enhancing and maintaining cloud-based SaaS environments, working closely with his software development team to plan and coordinate sprints, manage cloud infrastructure, and ensure smooth software delivery. Adaptable to evolving market demands and dedicated to customer satisfaction, Ben combines technical insight with a hands-on approach to deliver reliable, scalable solutions.
A graduate in Applied Sports Science from Solent University in Southampton. Liam moved to Wiltshire with his partner Sian to join Waizu.
He spends his time visiting the sights and sounds of the local area. An avid Spurs and England fan, all round sports lover and gamer.
Connor joined the Waizu sales team early 2026 brining a wealth of experience in end user retail environments. Connor looks after some of our key Waizu authorised partners ensuring they are best placed to service and support our growing end user base.
Outside of work Connor likes to travel and visit new and exciting places.
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Joining the Waizu team to strengthen the Software testing process and release planning.
Based in Chippenham, Joe is passionate about gaming, puzzles and enjoys rock climbing.
Joe has a degree in Computer Science and is currently studying for a level 4 qualification in Software Testing, Joe brings practical frameworks to the job in hand.
Fiona provides key support in the finance function at Waizu. As a subscription business our model to provide ongoing value to customers is critical and matched by a robust billing engine.
Outside of work Fiona is passionate about art and design creating a range of work exhibited in local galleries.